Thought Leadership

Cisco Live US 2018 may be over, but it was only the continuation of our collective efforts to positively impact people, society, and the planet. Thanks to the more than 26,000 attendees and 350,000 online viewers who took part in Cisco Live this year, we saw global problem solvers come to life in Orlando, Florida.

Mohawk’s Jeff Lorberbaum discusses how the flooring company supports customers and employees through our sustainability journey.

TCS has been recognized as the Sector Leader for Information Technology in ‘The 2018 Civic 50’ by Points of Light, the world’s largest organization dedicated to volunteer service. This is the second consecutive year that TCS has been honored as one of the most community-minded companies in the United States.

Procter & Gamble director of global communications Damon Jones joined PRWeek's Steve Barrett at Cannes for a quick chat about diversity in PR and at P&G.

The implications are clear for publicly traded companies, said the ratings agency: “We may begin to see institutional investors build climate risk factors into their portfolio selection processes, thereby placing greater emphasis on climate when directing investments.”

After the recent alliance between Fundación SERES and CECP, both non-profit entities committed to jointly promote the social dimension within companies.

Of the several big issues that have attracted the attention of brands taking stands recently, climate change looks to be topping the agendas of the world’s largest companies.

At Sustainable Brands, we spoke with Virginie Helias, vice president of global sustainability for P&G, to hear how the Cincinnati-based CPG company will attack the ocean plastics crisis as part of a progressive ESG agenda that also includes dialog with consumers about responsible consumption.

The United Nations Global Compact is pleased to announce today new Members to its Board, appointed by UN Secretary-General António Guterres. Seven new Board Members have been appointed alongside remaining Members and the previously announced Vice-Chairs Bola Adesola and Paul Polman. The Secretary-General will continue in his role as Chair.

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.