Philanthropy

What Types of Partnerships Should You Be Exploring? Join Social Capital and Blackbaud in a Free Webinar August 1st and Find Out

Be smarter about your partnerships with insights from Social Capital. Join Social Impact and Blackbaud on August 1st at 2 pm ET to learn more about this shift toward corporate activism, and uncover what kinds of partnerships you should be exploring.

Corporate Responsibility

Marketers Speak to the Power of Purpose at the Cannes Lions

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Corporate Responsibility

The Drum @ Cannes Lions 2018: It's 'Common Sense' for Brands to Seek Sustainability, Says Mars

Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.

Inclusion & Opportunity

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Events

Erb Managing Director, Shadow Companies in Palm Oil Supply Chains, and Business’s Social License to Operate: A Conversation with Innovation Forum’s Ian Walsh

While in London recently, Erb Institute Managing Director, Terry Nelidov sat down with Ian Welsh at Innovation Forum to discuss trends in how companies approach their social license to operate, and why it is increasingly regarded as essential.

Corporate Responsibility

Think Differently: The Shifting Landscape of Value for Emerging Brands and Successful ICOs

We’ve seen a massive shift towards values-based leadership over the last several years, particularly within the ranks of established corporate leadership teams. But what role do values and operationalizing the creation of shared value play for the emerging entrepreneur, for whom it can be a matter of business life-or-death if funds aren’t quickly raised and partners don’t come alongside to support their urgent growth? Is there a role for social impact as an entrepreneur or ICO leader?

Events

Exploring the ‘How’ Behind the ‘Brands Taking Stands’ Movement, Purpose-Driven Companies Gather for 3BL Forum, Oct. 23-25 in Washington

As investors, employees, customers and other key stakeholders demand that companies weigh in on vexing social and environmental issues, 3BL Forum has built its agenda around the “Brands Taking Stands” movement, Oct. 23-25, at MGM National Harbor in Washington, D.C.

Responsible Production & the Circular Economy

High Fashion Adopts Sustainability as Plan for Future Growth

With their outsize influence on culture as trendsetters, and their large ecosystems, from raw materials sourcing to finished products, luxury fashion and beauty brands are well positioned to drive social progress through corporate responsibility.

Inclusion & Opportunity

Mars CMO: Marketing Industry Making Good Progress on Diversity

In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

Corporate Responsibility

How Sustainability Has Transformed AEP's Business Culture

Sandy Nessing, Managing Director of Sustainability at American Electric Power, describes how sustainability has transformed how the Ohio-based utility does business.

Latest Campaigns

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

2025 Sustainability Report

Chemours released its 2025 Sustainability Report highlighting progress across responsible manufacturing, climate action, safety, supply chain...

Drive for MPC

At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

PSEG People & Communities

PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...

Wesco Cares

Life-changing events can happen to any of us, often when we least expect them. Employees in need can turn to the Wesco Cares. Its mission is to be an...

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

Opportunity for All

At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...

AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...