Thought Leadership

In today’s highly competitive and polarized environment, any movement or cause needs energetic and effective leaders. This is especially true in the social sector, which is chronically understaffed and undercapitalized. Therefore, truly successful and sustainable leaders need to combine the skills and attributes of both leadership and management. They require a vision as well as the ability to execute it.

The 8th BCtA Annual Forum will take place at the Japan Society in New York during Global Goals Week on 28 September 2018.

The World Environment Center (WEC) is pleased to announce the appointment of Emilio Tenuta, vice president of Corporate Sustainability at Ecolab, to its board of directors.

Tenuta is a recognized sustainability leader and for the last six years, has led Ecolab’s sustainability strategy focused on corporate responsibility, internal environmental stewardship and helping customers operate more sustainably.

Get the first look at the 2018 3BL Forum Agenda here.

From industrial engineering to consulting, Alternative Apparel's CEO, Evan Toporek, talks about making the move to Alternative Apparel to satisfy his entrepreneurial spirit. After 20 years, the brand has seen many milestones, including the most recent, joining the Hanesbrands family.

A just-released report, “CEOs Speaking Out on Social Media,” adds yet more numbers to the argument for brands taking stands, and to the growing assumption that chief executives should take the lead. Authors Ann Charles, founder and CEO of BRANDfog, and Susan McPherson, founder and CEO of McPherson Strategies, set out to examine “social media as an effective tool that enables CEOs to amplify their positions on key social issues.”

I have been asked more than once if I thought the topic of brands taking stands on the big issues of the day is a trend that will eventually run out of gas. My answer is always the same: Get used to it. This is a movement, not just a meme of the current overheated political moment.

3BL Forum is the pivotal event in fall 2018 to examine the Brands Taking Stands movement from the perspective of executives from CR, Sustainability, HR, Marketing, Communications, Human Resources, Foundation, Investor Relations and the C-suite.