SERES and CECP Collaborate to Generate a Positive Impact on Society Through Business Management

Jun 21, 2018 12:30 PM ET

MADRID, June 21, 2018 /3BL Media/ - After the recent alliance between Fundación SERES and CECP, both non-profit entities committed to jointly promote the social dimension within companies.

CECP: The CEO Force for Good, started in 1999 by Paul Newman, has since grown to a movement of more than 200 of the world’s largest companies representing $6.2 trillion in revenues, $18.4 billion in societal investment. CECP is a CEO-led coalition that believes that a company’s social strategy — how it engages with key stakeholders including employees, communities, investors, and customers —determines company success. A cornerstone of the collaboration between Fundación SERES and CECP is their alignment on the critical role CEOs play in determining the company's social strategy. CECP was pleased to formalize this partnership by welcoming Fundación SERES to the Global Exchange, an effort initiated nearly two years ago. CECP’s Global Exchange seeks to unite country-based, mission-driven corporate societal engagement organizations to advance the corporate sector as a force for good around the world.

At the CEOs for Good event, Fundación SERES and CECP brought together nearly a hundred leaders for two intimate discussion panels. Conversation focused on the importance of responsible leadership and the good practices that the Spanish business framework is generating.

The discussions got underway with a panel led by Francisco Román, chairperson of Fundación SERES and Daryl Brewster, CEO, CECP. Central to the conversations was the notion of  responsible leadership and its importance in companies, as well as the importance of soliciting input from key stakeholders.

Francisco Román, re-elected as president of Fundación SERES at the Board of Trustees held this morning, said: "A sustainable and responsible business model does not depend so much on the type of company but on the commitment that it has to the society. A challenge and a gateway towards transformation, which requires us to think about the long term and sustainability of the companies in terms of time. Today more than ever, we need leaders who focus on people.

"In recent years, more and more CEOs have become almost new activists that the world needs,” said Daryl Brewster. “Chief executives have a global vision, act in the long term and implement initiatives that are intended to be sustainable over time."

The second panel moderated by Asís Martín de Cabiedes, vice chairperson of Fundación SERES and executive chairperson of Europa Press was attended by Marta Martínez, chairperson of IBM Spain, Portugal, Greece and Israel; Nabil Daoud, chairperson of Lilly Spain, Portugal and Greece and Alejandro Beltrán, Senior Partner & Chairman of McKinsey & Company Iberia.

About Fundación SERES

Fundación SERES, a non-profit organization, promotes the commitment of companies to improve society with responsible actions aligned with the company's strategy and while generating value for all. Today, 140 companies and institutions are part of this project. The objective of the Foundation is to promote social actions of companies and transform the business reality to build a better and healthier society and a stronger company.  SERES is striving to promote individual and collective learning by solving real social problems and creating value for companies.  The Foundation has elected social innovation as an essential element for addressing the challenges current business managers are faced with, through: the creation of value, metrics and sustainability over time.  For more information, visit:

About CECP

CECP: The CEO Force for Good is an organization that believes that the social strategy of companies, the way in which they relate to their main stakeholders, determines the success of companies. Founded in 1999 by actor Paul Newman and other business leaders, CECP is an alliance that brings together more than the 200 largest companies in the world and represents about 13 million employees with an investment nearing $19 billion.

For more information:
Sofía Martín
Fundación SERES
+34 91 575 84 48