From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).
Wells Fargo, America’s leading small business lender*, and the U.S. Hispanic Chamber of Commerce (USHCC) Foundation announced today a $1.2 million investment spanning two years.
Samsung hosted its annual star-studded Hope for Children benefit gala (#SamsungGives) today featuring celebrity guests Ben Stiller, Tony Bennett, Josh Lucas and Rob Thomas. The event, held at the Manhattan Center in New York City, honored Samsung’s guests and partners, including Brad Pitt’s Make It Right Foundation, who have helped to improve children’s lives and communities in the United States.
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