Corporate Responsibility

CSR Strategy, Brand Storytelling, and Emerging Trends: A Conversation With Mallen Baker, Founder of Daisywheel

We are thrilled to launch a new blog series interviewing Corporate Social Responsibility (CSR) and Sustainability leaders. To kick things off we asked Mallen Baker to share his insights drawing from his 20+ years experience on corporate social responsibility.

Corporate Responsibility

New Cone Research Reveals Employees Want to be Actively Involved in CSR Efforts

Although giving and volunteerism remain a priority in effective employee engagement, today's employees expect much more. We are pleased to share our newly released 2016 Cone Communications Employee Engagement Study, surveying American employees to determine the attitudes, expectations and behaviors of today's workforce.

Events

Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Staying ahead of the curve and in the know isn’t optional for world-class marketers. It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

Philanthropy

Frostys (and Your Phone!) for a Cause

Free Wendy’s® Frostys® are adding up to a half a million dollar donation to the Dave Thomas Foundation for Adoption and we couldn’t be more grateful. From June through December, T-Mobile customers who download the company’s app will receive T-Mobile alerts each week, which includes a coupon for a free Wendy’s Frosty.

Responsible Production & the Circular Economy

Green Key Global and Clean the World Announce US Partnership to Promote Hotel Soap Recycling

Green Key Global and Clean The World, two leaders in corporate social responsibility (CSR), today announced an expanded partnership that promotes soap recycling to hotels in the United States. After a successful partnership launch in Canada in 2015, Green Key Global is bringing the program south and encouraging members in the U.S. to collect and recycle hotel soap and bottled amenities that will help fight the spread of preventable diseases.

Volunteering & Community

It’s Summertime and Children are Hungry

While most kids can look forward to a carefree summer of sun and fun, for too many children the end of the school year means they are hungry.

Philanthropy

Providing a Firm Foundation for Our Youth

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