Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.
Ginny Baker, the fictional first female player in major league baseball, will make her way to television this fall on FOX's newest drama Pitch, and to celebrate her inspirational story, 21st Century Fox has announced a new partnership with the Women's Sports Foundation (WSF) to help break barriers for girls in their own communities and take their athletic achievements to new heights.
Childhood hunger lives in communities large and small across the country, with no regard for geographic or demographic boundaries. In an effort to raise awareness to this issue and help end childhood hunger in America, Arby’s® restaurants are teaming up with their guests to make a difference. Starting today through Oct. 9, 2016, the Brand is hosting the 2016 Arby’s Foundation National Restaurant Fundraiser, where guests can make in-restaurant donations to support the Arby’s Foundation and its mission to end childhood hunger in partnership with No Kid Hungry.
Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:
As people continue to be drawn to cities, there is a need and opportunity to increase the focus on safety in densely populated areas, including buildings and walkways near rail crossings and tracks. CSX’s approach to safety is multifaceted – and one critical aspect is keeping communities aware of how to stay safe around the railroad, especially if it is near where they live and work.
The Vancouver International Film Festival (VIFF) announced on August 24 that it will present Chris Carter, creator and showrunner of The X-Files, with its Industry Builder Award for his efforts to make the production of this year's X-Files event series as environmentally sustainable as possible. The production team's work behind the scenes led to major cost and carbon emission savings and promoted innovative new ways to recycle set materials. Carter will accept the award at a VIFF luncheon on October 7.
Norfolk Southern trains run through thousands of communities in the eastern U.S., delivering goods that support local economies and residents. To promote safe rail operations, NS invests in community awareness programs that target two troublesome areas: trespassing on railroad tracks and unsafe motorist behavior at highway-rail grade crossings.
Water conservation is nothing new. Many organizations in this space have encouraged hotels to conserve water for years – we even wrote about it for World Water Day last year. We have seen many hotels update their fixtures to ensure that they have reduced flow and flush in their bathrooms, and some are even recycling rainwater, but have you thought about taking it to the next level?
In Brazil, there are more than 13 million illiterate people. Since their stories go unwritten, their memories may be lost forever. To ensure that not all these stories disappear, HP teamed up with Brazilian advertising agency AlmapBBDO on a project called “Magic Words.” Through the project, 30 individuals across Brazil had the chance to put their voices and life experiences down on paper.
Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Our goal is to...
Antea Group's health and safety consultants understand what it takes to help make a positive impact on safety culture. Read blogs, insights, and more...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
