Comcast NBCUniversal, Telemundo, and the U.S. Soccer Foundation announced an expanded commitment to increase access to high-impact youth soccer programs and coach-mentorship training in the lead-up to FIFA World Cup 2026™.
Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:
As people continue to be drawn to cities, there is a need and opportunity to increase the focus on safety in densely populated areas, including buildings and walkways near rail crossings and tracks. CSX’s approach to safety is multifaceted – and one critical aspect is keeping communities aware of how to stay safe around the railroad, especially if it is near where they live and work.
The Vancouver International Film Festival (VIFF) announced on August 24 that it will present Chris Carter, creator and showrunner of The X-Files, with its Industry Builder Award for his efforts to make the production of this year's X-Files event series as environmentally sustainable as possible. The production team's work behind the scenes led to major cost and carbon emission savings and promoted innovative new ways to recycle set materials. Carter will accept the award at a VIFF luncheon on October 7.
Norfolk Southern trains run through thousands of communities in the eastern U.S., delivering goods that support local economies and residents. To promote safe rail operations, NS invests in community awareness programs that target two troublesome areas: trespassing on railroad tracks and unsafe motorist behavior at highway-rail grade crossings.
Water conservation is nothing new. Many organizations in this space have encouraged hotels to conserve water for years – we even wrote about it for World Water Day last year. We have seen many hotels update their fixtures to ensure that they have reduced flow and flush in their bathrooms, and some are even recycling rainwater, but have you thought about taking it to the next level?
In Brazil, there are more than 13 million illiterate people. Since their stories go unwritten, their memories may be lost forever. To ensure that not all these stories disappear, HP teamed up with Brazilian advertising agency AlmapBBDO on a project called “Magic Words.” Through the project, 30 individuals across Brazil had the chance to put their voices and life experiences down on paper.
People living in economically disadvantaged areas of India now have access to vocational, business and IT skills training, thanks to HP’s new Future Classroom program. HP Future Classroom provides a platform for delivering world-class skills training to students and job seekers in India, all in a space the size of a shipping container.
HP is one of 15 companies to be recognized by the White House for answering the call and taking action to help refugees through education and technology. In its 2015 Sustainability Report, HP shared its vision for creating technology that will make life better for everyone, everywhere , including refugees. HP addresses sustainability issues across three areas: the environment, society and integrity.
To put that in perspective, 3 million is larger than the populations of all but two of America’s 100 largest cities, as well as the populations of 21 states, including Mississippi, Utah, and West Virginia.
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The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
