Branding

Corporate stories about Branding across 3BL's network.

Latest in Branding

ENGIE Storage formerly Green Charge
Green Charge Is Now ENGIE Storage
Green Charge is proud to announce our name change to ENGIE Storage. While our name is changing, our mission to power the world efficiently and sustainably with energy storage is the same, and we think better accomplished as a part of ENGIE.
Energy & Infrastructure
Taproot Foundation
Business Value of Pro Bono: Build Your Brand
In this day and age, consumers are inundated by options and information, making it difficult to break through the clutter. The most effective companies are finding ways to strengthen their brand by aligning it to what matters to consumers. Pro bono helps companies... look good, tell a powerful story, and differentiate their brand.
Research & Reports
Sustainable Brands
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference
Sustainable Brands® kicks off its pan-European conference SB’17 Copenhagen today at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark. Over 350 business executives from 25+ countries are convening today to continue the conversation on Redefining the Good Life, or how business can meet evolving consumer demands and continue to deliver value for their customers.
Events
Nestlé Nespresso
Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week
After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.
Events
Ethical Performance
New Report: Interface and PayPal Make the Social Purpose Business Case
Ethical Corporation released a new report with case studies from Interface and PayPal on making the social purpose business case.
Research & Reports
Boston College Center for Corporate Citizenship
Boston College Center for Corporate Citizenship Launches New Website
The Boston College Center for Corporate Citizenship's new mobile-friendly website provides the insight, research, and executive education opportunities to help corporate citizenship professionals Know More, Do More, and Achieve More.
Media & Communications
Arrow Electronics
Arrow Electronics Establishes Innovation Prize At Collegiate Inventors Competition
This summer, a panel of judges from Arrow will select a student team participating in the competition to be awarded the Arrow Innovation Prize. This exclusive prize advances the selected team to the final round of judging at the November competition held at the United States Patent and Trademark Office (USPTO) headquarters in Alexandria, Va. The Arrow Innovation Prize includes an all-expenses-paid trip and private networking opportunity for the student team with a group of innovators from Arrow.
Events
Sustainable Brands
Landmark Research Shows Americans are Redefining the “Good Life”
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.
Research & Reports
National Association for Environmental Management (NAEM)
How a Strong Personal Brand Can Make You a More Effective EHS&S Leader
Personal branding is not just for celebrities, according to leadership coach Tareaz Pegues. It can also be an effective tool for those leading change within companies today.
Corporate Responsibility
Fair Trade USA
Patagonia, Outerknown, Prana, and More to Participate in New Fair Trade USA Campaign
In an effort to mark the anniversary of the Rana Plaza Factory collapse, WWD reports that Fair Trade USA has gathered notable influencers and figures from the action sports and outdoor industries to participate in their new photo campaign, “We Wear Fair Trade.”
Events

Latest Campaigns

Policy and Regulation

Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...

KeyBank's Community Investment

In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...

Leadership

Cascale demonstrates industry leadership and collaboration to drive collective action, by sharing insight into key sustainability topics inside and...

Economic Growth

CARE’s Economic Growth team works to increase women’s wealth by changing the system

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...