Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

by Simon Gwynn
Sep 26, 2017 3:25 PM ET
Nespresso goes big on sustainability credentials in new global campaign

Published by PR Week

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.

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