Branding

Corporate stories about Branding across 3BL's network.

Latest in Branding

Versaic
Interview with Jennifer Risi, Managing Director at Ogilvy Media Influence
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
Events
Sodexo, Inc.
To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.
Events
Versaic
4 Key Steps to Share Your Brand's Philanthropic Story [Infographic]
There are a plethora of simple ways to get started via (not only) social media but dedicated web pages, links, videos, and more. Check out the infographic we created to learn how to dive into the world of digital storytelling.
Events
Versaic
Highmark Enhances Relations with Grantees and Community Partners with Versaic
In order to keep up with the volume of requests (averaging 100 requests each week!) Highmark receives from their corporate giving and sponsorship programs, elimination of manual systems and data entry was a necessity.However, in selecting a system to do so the Highmark Community Affairs team sought more than just the ability to simplify their request processes.
Corporate Responsibility
Boston College Center for Corporate Citizenship
Open Call to Submit Your Corporate Citizenship Video
For eight years the Boston College Center for Corporate Citizenship has hosted the Corporate Citizenship Film Festival, which attracts both domestic and international interest. This year, the event is sponsored by Mary Kay, and provides your company with a platform to share your CSR story with thousands of viewers, including the approximately 600 CSR leaders attending the 2016 International Corporate Citizenship Conference.
Events
Boston College Center for Corporate Citizenship
A Video Interview with Jerald Barnes, with the UPS Foundation, Discussing the Impact of the Corporate Citizenship Film Festival
The Boston College Center for Corporate Citizenship Film Festival is an opportunity to tell your company’s story and be recognized for your achievements in corporate citizenship. The mission of the Film Festival is to honor excellence and recognize the hard work of corporate citizenship programs. Learn more about the Film Festival entry process and how the impact of telling your story through video can benefit your company from Jerald Barnes, director of global employee engagement at the UPS Foundation.
Events
Porter Novelli
#GivingTuesday Continues to Grow, But Gap Remains Between Online Donation Intent and Action
In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
Philanthropy

Latest Campaigns

Policy and Regulation

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KeyBank's Community Investment

In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...

Leadership

Cascale demonstrates industry leadership and collaboration to drive collective action, by sharing insight into key sustainability topics inside and...

Economic Growth

CARE’s Economic Growth team works to increase women’s wealth by changing the system

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...