Meet the experts virtually and explore how to embed environmental, social, and governance ESG considerations into day-to-day operations and make sustainability the true core of your business.
In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.
Grant Garrison, managing director at GOOD Corps, talks about how brands can purposefully align themselves with causes and movements to advance social good.
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
To celebrate National Park Week, HanesBrands and the National Park Foundation (NPF) have launched the inaugural designs in a first-of-its-kind apparel collection, initially available online at hanes.com/nationalparks.
As part its year-long celebration, Subaru hosted a number of celebratory events, culminating in a series of special edition model vehicles that will debuted not long ago at the Chicago Auto Show. And this past August they announced a donation of 50 vehicles to Meals on Wheels America.
Since the first day that I started working in corporate social responsibility (CSR) in the late 1980’s – under the wise tutelage of Reynold Levy, then president of the AT&T Foundation – I both learned and asserted that the purpose of any good corporate philanthropy or CSR program was to find the intersection between societal needs and the business interests of the company and to create real impact for both -- paying attention to a company’s various stakeholders and conducting your business in a responsible manner with an eye on the long-term value for business and society.
“It seems to be easier to win the game when you care about the game.” The morning after the Super Bowl seems an appropriate time to write about the game, but it’s not actually the game of football that I’m interested in. It’s the game of business and what it takes to win in 2018.
Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce what they stand for. Instead, they played it safe, largely avoiding politics and controversy in favor of humor – or attempted humor.
Perfectly timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.
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