Some Christmas stories start with a sleigh. This one starts with a screen. For 17 years, Cisco’s Connected Santa program has been delivering holiday magic to children in hospitals across the U.K. and Ireland.
UPS (NYSE:UPS) today announced the company is managing and brokering 25 charter flights in support of Project Airbridge, a coordinated effort between the Federal Emergency Management Agency (FEMA), numerous countries and the private sector designed to expedite the arrival of critical supplies needed in U.S. hospitals.
As we cope with a global pandemic, volunteering is going to have to look a little different. Accenture Canada, Dolby Laboratories and VolunteerMatch offer insights into how to reimagine volunteering, in small but meaningful ways.
Cheryl Timoney, Salesforce.org’s Senior Director of Tech for Social Impact, joins Pro Bono Perspectives host Danielle Holly to discuss Salesforce.org’s response to coronavirus, including pro bono support for nonprofit and education partners.
Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.
United Airlines is partnering with New York City to provide free round-trip flights for medical volunteers who want to help in the frontline fight against the COVID-19 crisis.
Alliant Energy is partnering with a team of Iowa State University students to manufacture and distribute face shields to medical professionals at hospitals in Iowa.
As many brands shift operations, make major donations and activate employees to help, there is one other major resource brands have to offer: marketing spend. Here we’ve seen a number of brands step up to spread public awareness messages in the time of COVID-19.
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