The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
With the growing challenges of climate change and Earth Day approaching, we’d like to invite you to a live discussion around Energy and Climate Policy.
3BL Media, the world's leading communications partner for purpose-driven organizations, has announced expansions to its distribution network through an existing relationship with the Associated Press (AP) and 3BL’s Affiliate Partner Program.
How long ago was it that when you mentioned “ESG”, people would ask, “what’s that”? We sure have moved a far distance from those times. Now ESG is seen in Republican-led states as “a threat” to the well-being of citizens and public finance.
Alison Lewis, Kimberly-Clark’s chief growth officer, recently participated in a keynote presentation moderated by Pree Rao from Egon Zehnder at Northwestern University’s 12th annual Kellogg Marketing Leadership Summit.
The Sustainable Apparel Coalition (SAC) has confirmed it will be collaborating with the Sustainable Fashion Forum (SFF23) as an official Event Partner.
The world’s leading international advocacy organization Global Citizen today announced details of the second annual Global Citizen NOW summit, setting a global agenda for action on the most urgent issues facing humanity and the planet.
Whole Foods Market’s flagship store in Austin, Texas hosted an official SXSW event on March 17, 2023, to benefit Whole Planet Foundation, a Whole Foods Market non-profit dedicated to poverty alleviation through microcredit loans in the U.S. and around the world where the company
Step into a world of innovation at the 2023 Global Inclusive Growth Summit, presented by the Mastercard Center for Inclusive Growth and The Aspen Institute on Thursday, April 13, 2023.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
