The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Alison Lewis, Kimberly-Clark’s chief growth officer, was a recent guest alongside Pree Rao, the global co-head of Egon Zehnder’s marketing and sales practice, on the CMO Podcast with Jim Stengel.
The Morningstar folks are on top of monitoring and reporting on investment trends, including embracing sustainable investing as a major trend to track.
The Points of Light Conference is a gathering for social impact professionals who are passionate about civic engagement. It empowers nonprofit, government, business and civic leaders to make a bold impact in their communities, providing the resources and inspiration to do so.
Join PNC Diversity & Inclusion for a special Asian American Pacific Islander (AAPI) Heritage Month event featuring Afdhel Aziz, leading expert on corporate and brand purpose, conscious leadership & how business can be a force for good.
3BL is making its way around the country to host Network Effect, a series of conversations aimed to bring corporate leaders and practitioners together for a morning of important dialogue on sustainability and social impact issues.
Roughly half of CEOs globally say climate change is already having a significant impact on their business or will in the next 1-5 years. Moreover, CEOs identify the greatest climate change-related threats to business operations as higher costs related to energy and regulation.
Lori Shaffer, Kimberly-Clark’s vice president of global nonwovens, recently participated in an ‘Empower Hour: Women in Leadership’ panel and led a breakout session at the 9th annual American Manufacturing Summit in Chicago.
Today Global Citizen, the world’s leading international advocacy organization on a mission to end extreme poverty NOW, launched its new global campaign, Power Our Planet: Act Today. Save Tomorrow.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
