The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Corporate Responsibility
Corporate Responsibility
A Deeper Look at CECP's Year-End Investing in Society: People
Investing in Society, CECP’s recently launched and updated compendium of data, research, and case studies illustrates innovations in corporate efforts to solve the world’s most pressing problems. Divided into five sections – Priorities, Performance, People, Planet, and Policies – the collection of insights offers a far-reaching assessment of what leading companies are doing in each of the five focus areas.

In the People section, CECP asks, “How can large corporations maximize societal impact through employee engagement and purpose?"
Chief Executives for Corporate Purpose (CECP)
Events
Events
Stella Artois Asks Consumers to “Pour It Forward” for a Cause
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.
Porter Novelli
Events
Events
Brands Play It Safe With Super Bowl LIII
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.
Porter Novelli
Philanthropy
Philanthropy
5 Books That Every Leader Should Be Reading Now
The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.
American Express
Research & Reports
Research & Reports
Emerging Technologies Give Environmental, Health and Safety and Sustainability Leaders New Insights into Business Risk
Emerging technologies are rapidly changing how companies prevent pollution, keep employees safe and set sustainability goals, according to a report published today by the National Association for Environment, Health and Safety, and Sustainability (EHS&S) Management (NAEM).
National Association for Environmental Management (NAEM)

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