The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Exploring the Second Track at the Reporting 3.0 Conference: The Journey
Following up on the previous release on The Village track at the 6th International Reporting 3.0 Conference, this release focuses on laying out the second track, The Journey. This track is dedicated to the Transformation Journey Program (TJP) that took place over the past half-year at ING in Amsterdam, John Hancock / Manulife in Boston, and Erasmus University in Rotterdam, with a 2-day workshop on each of the following four phases: The Basecamp, Planning the Route, The Climb, and The Mountain Top. Participants from high-impact organizations in all of these Programs will share their experiences, particularly elaborating on specific pilot implementations of transformational practices, programs, and policies.
Facility Response Plan Exceptions & Alternatives
Antea Group blogs about how an oil storing facility can use modeling to develop a Facility Response Plan that is cost-effective.
Can Cereal Save the Planet? This Sustainable New Grain May Bowl Over the Industry
Several years ago, Maria Carolina Comings, a General Mills executive who presides over the company's organic brands (Cascadian Farm, Muir Glen and Epic) was approached by a professor with the University of Minnesota's Department of Agronomy and Plant Genetics about a new grain it was researching and developing. It's a grain that held great promise, he said, and could positively impact the environment.
Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.
Arrow Electronics Joins Forces with Apps & Girls to Foster Technology Innovation in East Africa
Arrow Electronics has teamed with Apps & Girls to bridge the tech gender gap in East Africa, by helping girls and young women expand their information technology skills. Apps & Girls provides coding training and entrepreneurship skills to girls in secondary schools in Tanzania. The social enterprise also offers mentorships to girls to create tech startups, connects them with jobs and internships and promotes their work to customers, partners and potential funders.

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