Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Aflac 2025 Agents of Care Prove the Power of Compassion in Action

Quiet acts of service often speak the loudest, and that kind of generosity can ripple outward to help strengthen entire communities.

Recent Alerts

The Coca-Cola Company Introduces Innovative Bottle Made From Renewable, Recyclable, Plant-Based Plastic

The Coca-Cola Company Introduces Innovative Bottle Made From Renewable, Recyclable, Plant-Based Plastic

Coca-Cola Launches the Greening of the Nation's Capital

Coca-Cola Launches the Greening of the Nation's Capital

Coca-Cola Enterprises Boosts Commitment to Sustainability with Launch of Largest Hybrid Electric Delivery Trucks in North America

Coca-Cola Enterprises Boosts Commitment to Sustainability with Launch of Largest Hybrid Electric Delivery Trucks in North America

Coca-Cola, URRC Open World's Largest Plastic Bottle-to-Bottle Recycling Plant

Coca-Cola, URRC Open World's Largest Plastic Bottle-to-Bottle Recycling Plant

Health & Healthcare

Johnson & Johnson Tribute to Nurses

A tribute to nurses by those who know them best - patients. Brought to you by Johnson & Johnson and the Campaign for Nursing's Future. For more information about nursing, as well as free materials, please visit:

Diversity & Inclusion

2018 Top Women in Store Brands Announced

It’s time to announce the honorees of the 2018 Top Women in Store Brands (TWISB).

Responsible Production & Consumption

How Albertsons Companies and Its Seafood Suppliers Are Tackling Illegal Fishing

The oceans provide us with some of the world’s most sought-after delicacies, from Alaskan king crab to succulent scallops, as well as the ever-popular tuna for a sandwich. Americans consume, on average, 15 pounds of seafood a year, contributing to a $60 billion US industry.

Awards, Ratings & Rankings

Bacardi Honored with DRiNK Magazine's First-Ever Sustainability Award

Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi a

Responsible Production & Consumption

#TheFutureDoesntSuck: How Bacardi and Lonely Whale Are Making Waves Worldwide

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of

Events, Media & Communications

Film Festival Features FedEx Cares 3-min Video

Reaching a million kids around the world each year and helping a global alliance of NGOs...all in one incredible 3-minute video. Take a look and cast your vote now!

Events, Media & Communications

Missouri's Lyn Woolford Named America's Favorite Crossing Guard

After a nationwide contest to recognize and honor local crossing guard heroes, and with nearly 90,000 votes by appreciative supporters, Safe Kids Worldwide and FedEx revealed the winner of the America’s Favorite Crossing Guard contest: Chief Lyn Woolford of Ashland, MO.

Responsible Business & Employee Engagement

Bacardi Bemoans Brand Greenwashing Stunts

Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford. Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are enviro

Environment

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced today a splashy partnership with one brave sea turtle Sydney to p

Awards, Ratings & Rankings

FedEx Takes to the Road to Fight #1 Killer of Youth Worldwide

Working with Safe Kids Worldwide, more than 20,000 FedEx volunteers have helped reach more than 17 million children in 10 countries with lifesaving road safety education and training.

Environment

Miami Beach Kicks Off Plastic Free Initiative In Hopes Of Helping Environment

“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”

Awards, Ratings & Rankings

FedEx Road Safety Award Celebrates NGO Role Models

This year’s awards celebrate three organizations that have significantly grown their capacity to achieve national and international significance, influencing national policies and public perceptions of road safety. Their impacts and approaches make them role models for other NGOs

Philanthropy & Cause Initiatives

Road Safety Matters: FedEx Publishes 2019 Report

FedEx publishes new 2019 report: Road Safety Matters. Take a look and be inspired by initiatives helping road safety NGOs save lives and prevent injuries worldwide. Join us in helping make all of our journeys safer by following the road safety tips we share in the report.

Responsible Production & Consumption

Albertsons Companies Fulfills Pledge to End Use of Eel (Unagi) in Sushi 3½ Years Ahead of Planned Deadline

Albertsons Companies, an industry leader in seafood sustainability, announced today that it completed the phase-out of freshwater eel (unagi) from sushi products 3½ years ahead of its self-imposed deadline of year-end 2022.
The nation’s second-largest supermarket company vowed in

Responsible Business & Employee Engagement

Bacardi Limited's Rick Wilson Appointed Vice Chairman of Responsibility.org Board

Health & Healthcare

Why People Are Consuming No or Less Alcohol

The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Diversity & Inclusion

Adults With Autism Finding Jobs in Houston

"I think we all wake up in the morning and want to have a purpose," said Stacy Anderson, Transition Director.

Innovation & Technology

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Innovation & Technology

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Innovation & Technology

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Innovation & Technology

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Latest Campaigns

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

Drawdown Georgia

Informed by Project Drawdown, the world’s leading resource for climate solutions, Drawdown Georgia is the first state-centered effort to crowdsolve...

AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...