When it comes to improving the health of local communities, one size fits none. The health challenges faced by people in Baton Rouge, Louisiana, are distinctly different than those faced by residents of Boise, Idaho. The obstacles to healthier living in Trenton, New Jersey, can’t be grouped with the issues facing communities in Honolulu, Hawaii. But one thing is true across every community in the United States: there is a locally-based Blue Cross and Blue Shield (BCBS) company working to make a positive impact on the health of all residents.