The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Scotiabank Recognized as an Outstanding Corporate Philanthropist
Scotiabank was honoured to have been recognized at the Association of Fundraising Professionals Ottawa Philanthropy Awards as an Outstanding Corporate Philanthropist on November 17.
Program Incentivizes Recycling with Free Coffee and Yoga
Although the concept of recycling is nothing new to Americans, the U.S. recycling rate still hovers around 34 percent. And even with numerous campaigns to encourage Americans to recycle – from clearer labels to efforts to make recycling hip – the issue still plagues companies and consumers alike. Yet, according to the 2014 Cone Communications Recycling in the Home Survey, the top motivator to get people to the bin is through earning rewards, money or incentives. Now, one initiative in the Netherlands does just that – incentivizing individuals to recycle by providing free cups of coffee or discounts on yoga classes.
Tork Xpressnap® Comparison Video: Better Hygiene for Customers
Tork Xpressnap® is North America’s best-selling line of napkin dispensing systems because it reduces napkin usage by at least 25%—Guaranteed!* That means fewer refills and lower labor costs. Better hygiene for customers.
Ten to Watch: Joy Wolfram, Ph.D.
Joy Wolfram is a postdoctoral fellow at the Houston Methodist Research Institute where she is working on drug delivery systems to directly target cancers.
Using the Power of Communications for Social Impact
Dentsu Aegis directs its employees’ skills toward community-based charities. Adam Woodhall reports . . .

[crosshed] “Over the past five years, the agency has helped more than 2,500 small charities to increase their communications capabilities.”

On an average day in the Western world, people see between 250 and 270 pieces of advertising. Globally, approximately $600 billion was spent on advertising in 2015, with the UK spending nearly 1% of its GDP on marketing. The power and reach of marketing and advertising in our society is unquestionable.

Latest Campaigns

Integrated Tools

Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...

Leadership

Cascale demonstrates industry leadership and collaboration to drive collective action, by sharing insight into key sustainability topics inside and...

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

FedEx | Delivering for Good

Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...

Aflac Stories

Get a closer look at the people, products and stories that make Aflac the company we know today.

Opportunity for All

At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...