The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

TransCanada Recognized for Leadership in Corporate Sustainability
It’s something many of us ask ourselves, especially around the start of a new year – what have I learned and how can I do better? From a company standpoint, opening ourselves up to evaluation by leading agencies is one way we can learn and improve.
Aflac #Duckprints Campaign for Childhood Cancer Soars Past 2016 Goal
Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S., announced it exceeded its 2016 goal for social interactions regarding the company’s #Duckprints campaign for childhood cancer. The year-long campaign rallied people across America to become active in the fight against pediatric cancer by asking them to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.
Transparency and Trust in the Cognitive Era
We are in the early days of a promising new technology, and of the new era to which it is giving birth. This technology is as radically different from the programmable systems that have been produced by the IT industry for half a century as those systems were from the tabulators that preceded them.
IBM
A Quick Look at Brand Finance’s 2017 Banking League Table
Brand Finance has recently released its analysis of the brand strength for the world’s 500 top banks. This annual review uses Brand Finance’s royalty relief methodology to estimate how much of a bank’s market value derives from its brand assets.

Latest Campaigns

Integrated Tools

Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...

Leadership

Cascale demonstrates industry leadership and collaboration to drive collective action, by sharing insight into key sustainability topics inside and...

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

FedEx | Delivering for Good

Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...

Aflac Stories

Get a closer look at the people, products and stories that make Aflac the company we know today.

Opportunity for All

At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...