The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Photo Gallery from Whole Planet Foundation’s 2017 pre-GRAMMY® Benefit & Showcase
GRAMMY-nominees La Santa Cecila and Rene Marie performed at the February 9 event.
Aspiring to be a Mensch: Big Budget TV Spots Lead with Social Impact Messages
Being a mensch seems to connect with consumers.

Two big-budget national TV ad campaigns – one from pharma giant Pfizer and the other from the wealth management firm Ameriprise Financial – are trying to drive sales through storylines involving the kind of social impact work usually reserved for nonprofits and corporate social responsibility (CSR) programs.
3BL
The Multiple Sclerosis Association of America Recognizes MS Awareness Month with New Video
March is recognized as Multiple Sclerosis Awareness Month and the Multiple Sclerosis Association of America (MSAA) is proud to support this national campaign with the launch of our new video titled, Changing Lives Monday to Sunday.
Science is a Slam Dunk with GSK Science in the Summer™
Slam dunks, home runs and field goals all have the same thing in common, the thrill of science in motion. This summer, students in the Philadelphia area will explore the science behind their favorite sports when GSK Science in the Summer™ returns to local libraries for its 31st year. GSK Science in the Summer™ is a free and fun science enrichment program for elementary students, sponsored by GSK and administered by The Franklin Institute. This year, the program will introduce a new course for the first time in more than a decade – the Science of Sports. Registration is limited and will begin online at www.scienceinthesummer.com this May.
GSK
New Resource: Advancing Strategy
Implementing a CSR or corporate foundation strategy may be even harder than developing it.
FSG

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