The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Medtronic Seeks Runners from Around the World Benefitting from Medical Technology for 2017 Global Champions Team
Medtronic plc, the global leader in medical technology, today announced applications are now open for the 2017 Medtronic Global Champions team. Medtronic Global Champions is a new program that recognizes athletes who have persevered through life-changing health conditions and have returned to active life with the help of medical technology and solutions.
Third-party Green Certifications Give DIY Projects Environmental Authenticity
By Erin Vaughan, Modernize.com (Reprinted with permission by SCS Global Services)

If you buy a product that claims to include “50 percent more recycled material,” how do you know how much “50 percent more” really is? Did the manufacturer go from 20 percent post-consumer materials to 40 in its newest offerings? Or is the manufacturer simply obscuring the fact that its recycled content increased from just one percent to two? Herein lies the problem with unverified advertising claims.

The word for it is greenwashing, the corporate practice of touting vague or misleading environmental claims for a product. Greenwashing is nothing new—the idea has been floating around since the late 1980s since green marketing claims emerged as a major force in the marketplace.
Automation: How Business Can Lead a Sustainable Transition
Adopting these four practices can help companies facilitate a smooth transition to automation.
BSR
How GSH is Ending Homelessness in Fairfax through a Combination of Affordable Housing and Support Services
Today’s fair market value of an average two-bedroom apartment in Fairfax County is $1,750/month. That means, a family must have $70,000 in income for housing at this level. Good Shepherd Housing & Family Services (GSH) estimates that 10,000 households in Fairfax County are cost-burdened by their housing, meaning they spend more than 35% of their income on housing.
Sweet Siblings
This sweet sibling group of three was adopted after three years in foster care. Here at the Dave Thomas Foundation for Adoption, we treasure stories like this, when brothers and sisters find their forever family, together.

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