The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides
Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times.

According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9 percentage points since 2013.
Charging Gets a Boost From Ridesharing EVs
It’s a classic chicken-and-egg scenario: buy an EV once there is a lot of charging infrastructure and build EV charging infrastructure once there are a lot of EVs. General Motors, a company who believes the future is electric, is helping to jumpstart the opportunity through its Maven brand.
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
For companies such as Domtar and Kimberly-Clark, consumers are crucial to mainstreaming sustainable practices. That is the reason both corporations are working to give shoppers better options, including FSC-certified products. FSC certification helps ensure that forests used to source a host of products are managed in a way that takes into account environmental, social and economic concerns.
Prioritizing Cybersecurity Key to Ensure Safe, Secure Utilities
Facing inevitable attacks to their networks by hackers, electric utilities are making progress in prioritizing cybersecurity to ensure that they can deliver and maintain safe, secure utilities for all. However, this year’s Strategic Directions: Electric Industry Report shows even as leaders work to ensure grid security, major gaps remain in the areas of asset security control and security risk awareness.

Latest Campaigns

Integrated Tools

Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...

Policy and Regulation

Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...

Diversity, Equity and Inclusion

Diversity, Equity & Inclusion is embedded in our company values. We actively promote it among our employees, raise awareness, and foster an...

Recognition of our Company

As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...

Key Supports Affordable Housing

KeyBank Community Development Lending and Investment helps fulfill Key’s purpose to help clients and communities thrive by financing projects that...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Integrated Tools

Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...

Healthy Spaces Podcast: Season 6

Healthy Spaces, a podcast by Trane Technologies, brings together engineers, innovators and industry leaders for bold conversations at the frontier of...