The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Environment
Environment
Nat Geo Photo Ark EDGE Fellowships Will Train Conservationists to Protect Animal Species at Risk of Extinction
The National Geographic Society and the Zoological Society of London have launched a new wildlife conservation program to protect lesser-known animal species at risk of extinction. The Nat Geo Photo Ark EDGE Fellowships will support on-the-ground efforts to save some of the creatures featured in the National Geographic Photo Ark, Joel Sartore’s ongoing project to photograph every animal species in human care. Fellows will train with National Geographic and ZSL on essential conservation skills, as well as storytelling strategies that will help raise awareness of the global extinction crisis.
21st Century Fox
AI & Technology
AI & Technology
Leading With Science: Tetra Tech’s Women Innovators Solve Complex Challenges
As part of our Leading with Science® campaign, we asked women from across Tetra Tech to define what it means to lead with science.
Tetra Tech
Events
Events
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference
Sustainable Brands® kicks off its pan-European conference SB’17 Copenhagen today at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark. Over 350 business executives from 25+ countries are convening today to continue the conversation on Redefining the Good Life, or how business can meet evolving consumer demands and continue to deliver value for their customers.
Sustainable Brands
Responsible Production & the Circular Economy
Responsible Production & the Circular Economy
SC Johnson Leading Discussion on Transparency and Earning Consumer Trust
As consumers continue to lose trust in business*, companies are being held to higher standards for disclosing the ingredients in their products. Building on its legacy and leadership in ingredient transparency, SC Johnson will come together with a panel of experts from Harvard University, GlobeScan, Marks and Spencer plc and Edie.net for an interactive discussion on the opportunities and challenges for transparency and how it affects consumer trust.
SC Johnson
AI & Technology
AI & Technology
Vodafone Asks Customers to Become Cancer Researchers
As consumers spend more time on their phones, many organizations have begun brainstorming ways to engage them to do good on these compact, yet powerful machines. UNICEF tapped into the “always connected” stigma and created the wildly successful Tap Project app, which garnered over 2.6 million users and raised $1.6 million for kids in need of safe drinking water. More recently, one brand has come up with an even simpler ask in order to harness the power of smartphones and conscious consumers to support a cause.
Porter Novelli

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