The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Capturing Impact: What Counts as Volunteer Time?
Are you writing or refreshing your volunteering policy? Wondering what counts as volunteering time? Realized Worth has answered some of the most frequently asked questions we receive on the topic.
Mohawk Group Leaves A Positive Handprint at NeoCon with Solar Energy
Mohawk Group donated the solar flower through our collaboration with Groundswell and Elevate Energy, among others, to benefit The Renaissance Collaborative (TRC), a non-profit organization that supports sustainable and affordable housing and related programming in Chicago. TRC’s offices and its Renaissance Apartments are housed in the restored Wabash Avenue YMCA, continuing the legacy of providing housing and job training in the Bronzeville neighborhood.
Stronger, Better: A Year of Disaster and Resilience
A family frantically climbs onto an air mattress to escape their flooding home, their precious belongings floating around them. Water levels rise by the hour. Precipitation falls with force. Dams release water. Relief seems nowhere in sight.

That’s how some of our customers and employees experienced Hurricane Harvey, when historic rainfall was unleashed on southeast Texas during the four days the storm stalled there.

But when Harvey was still just a tropical storm developing in the Gulf of Mexico, our Comcast team in Texas was already preparing for possible disaster. They worked hard to establish communications with local governments, employees, customers, and the community at large. Their planning and strategies set a new standard for disaster response throughout Comcast NBCUniversal.
CSR Now Drives Business as Usual
In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

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