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Research & Reports
Research & Reports
eBook | Stand or Sit: Changing Roles of Companies & CR Directors in Politically Divisive Times
Learn how to approach potentially divisive issues, when to weigh in and why remaining neutral is not always the best option.
3BL
Corporate Responsibility
Corporate Responsibility
Pioneering a People-Centered Approach to Corporate Philanthropy
In 1943, long before corporate social responsibility (CSR) became a catchphrase, Johnson & Johnson Chairman Robert Wood Johnson wrote the company’s now-famous “Our Credo,” which states that the company must be “responsible to the communities in which we live and work and to the world community as well.” While language like this is commonplace in corporate America today, when Johnson wrote those words, it was considered extraordinary for a company to put people before profit, and to claim that an obligation to help better society was embedded in its mission.
Johnson & Johnson
Environment
Environment
Generating Power From the Roads
As scientists and companies work on cleaning up cars, there’s also a team developing new technology along a road in rural Georgia in the United States, with the aim of making a truly sustainable highway.
Ray C. Anderson Foundation
Research & Reports
Research & Reports
To Be Successful, New Study Says Business Should Lead With This
Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.
Porter Novelli
Events
Events
Erb Managing Director, Shadow Companies in Palm Oil Supply Chains, and Business’s Social License to Operate: A Conversation with Innovation Forum’s Ian Walsh
While in London recently, Erb Institute Managing Director, Terry Nelidov sat down with Ian Welsh at Innovation Forum to discuss trends in how companies approach their social license to operate, and why it is increasingly regarded as essential.
University of Michigan: Erb Institute | Business for Sustainability

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