The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

JetBlue Celebrates Puerto Rico and Supports Tourism to the Island with Its Newest Livery: Bluericua
JetBlue, Puerto Rico’s largest airline, has unveiled its latest special livery, which is dedicated to “La Isla del Encanto.” The Airbus 320 aircraft – tail N779JB - is named “Bluericua,” blending JetBlue’s brand with the affectionate name for people of Puerto Rican descent. This custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.

“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s executive vice president of commercial and planning.
Book Excerpt: Waging Justice
From the devastating wildfires racing through northern California to the hurricanes that slammed into Puerto Rico and Texas to daily challenges to democracy, we are constantly reminded we are living in a time of major environmental, social, and geopolitical upheaval. As a doctor, activist, advocate for global justice, and now a storyteller, Dr. Paul Zeitz offers a clear vision for the future in his debut memoir.
MSD Publishes 2017/2018 Corporate Responsibility Report
MSD (tradename of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE: MRK)) has issued its 2017/2018 Global Corporate Responsibility Report. The report reflects the company’s performance and progress in its four corporate responsibility priority areas of Access to Health, Employees, Environmental Sustainability and Ethics & Transparency.
Republic Services®, Aria Energy and BP Celebrate the Activation of a Major Renewable Energy Project
Republic Services and energy partners Aria Energy and BP celebrated the commissioning of a landfill gas to renewable natural gas (RNG) project located at the Southeast Oklahoma Landfill, outside of Oklahoma City.

According to U.S. Environmental Protection Agency (EPA) calculations, this project directly reduces close to 17,000 tons of methane and avoids the equivalent of more than 40,000K tons of carbon dioxide annually. Simply put, this is the equivalent of removing 1,800 passenger vehicles from the road annually.
Retail Revival: Hello Lansing!
Earlier this year, on a chilly January morning in Northeast Ohio, eBay announced a partnership with the city of Akron. A partnership intended to support small business by helping connect local entrepreneurs with eBay’s 175 million customers around the world. Dubbed ‘Retail Revival,’ our only ask of Akron’s business community was an open mind. This was about starting a movement, and shifting a mindset; staying local, but selling global.

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