Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Applied Materials presents their sustainability path at SBI's SBUG

Applied Materials presents their sustainability path at SBI's SBUG

The Best Way to Help Haiti - A blog by Chad Tragakis

The Best Way to Help Haiti - A blog by Chad Tragakis

Student Green Tips

Student Green Tips

The role youth can play in this new era of cause

The role youth can play in this new era of cause

Global Initiative for Haiti Relief Calls for Choirs to Join Forces to Sing for Haiti

Global Initiative for Haiti Relief Calls for Choirs to Join Forces to Sing for Haiti

New Year's resolutions are a dime a dozen. Why not make 2010 a year of meaningful resolutions?

New Year's resolutions are a dime a dozen. Why not make 2010 a year of meaningful resolutions?

Haiti: One Week On... Many Victims Still Desperately in Need of Aid!

Haiti: One Week On... Many Victims Still Desperately in Need of Aid!

Western Union's Business Competition Spurs Financial Investment In Africa

Western Union's Business Competition Spurs Financial Investment In Africa

Awards, Ratings & Rankings

Seven New Members Selected for National Sustainable Agriculture Standards Committee

Wisconsin’s Little Green Secret: Eco Friendly Flooring!

Wisconsin’s Little Green Secret: Eco Friendly Flooring!

There is a limit to the Fish in the Sea

There is a limit to the Fish in the Sea

SPREAD THE WORD…with MUD!

SPREAD THE WORD…with MUD!

Accessorize Your Fashion Look with Roadkill!

Accessorize Your Fashion Look with Roadkill!

Entries Invited in Cause Marketing Halo Awards Due Date: February 1

Entries Invited in Cause Marketing Halo Awards Due Date: February 1

The Critical Issues Foundation (CIF), in cooperation with Nature Restorer Inc. (NRI) partner to undertake retrieval of waste from the ocean

The Critical Issues Foundation (CIF), in cooperation with Nature Restorer Inc. (NRI) partner to undertake retrieval of waste from the ocean

Boston College programs help companies create corporate citizenship strategy, leverage community partnerships

Boston College programs help companies create corporate citizenship strategy, leverage community partnerships

Is Green Contagious? Zola Goods Moves Communities toward the Green Tipping Point

Is Green Contagious? Zola Goods Moves Communities toward the Green Tipping Point

New study reveals gap between real and perceived sustainability in top North American brands

New study reveals gap between real and perceived sustainability in top North American brands

People. Planet. Profit.

People. Planet. Profit.

Boston College Center for Corporate Citizenship members come together online to respond to Haiti quake

Boston College Center for Corporate Citizenship members come together online to respond to Haiti quake

Documentary challenges Fair Trade tea model - screening & discussion at UCLA, Wed. 6:30 PM

Documentary challenges Fair Trade tea model - screening & discussion at UCLA, Wed. 6:30 PM

Sustainable Jewelry Makes Perfect Valentine's Day Gift

Sustainable Jewelry Makes Perfect Valentine's Day Gift

Ethically Sourced and Lab-created Diamonds Offer Options for Conscious Consumers

Ethically Sourced and Lab-created Diamonds Offer Options for Conscious Consumers

Can a Prison be Green?

Can a Prison be Green?

Doing Good is the best PR - A blog by Nathan Schock

Doing Good is the best PR - A blog by Nathan Schock

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...