C-Suite Support Plays Integral Role in Corporate Social Responsibility
A company’s corporate social responsibility (CSR) program says a lot about its business values. In today’s business world, companies are judged not just by the quality of products and services they offer but how willing they are to invest in the communities they call home, and how engaged both their workforce is in demonstrating those values.
General Mills Works to Protect Pollinators
Could you do your job if you were kicked out your house, had no food, and under constant attack by parasites and poisons? Not likely. But this is what life is like for many species of bees and other insects who pollinate our crops and help grow one-third of the global food supply.
Timberland Supports WWII Veterans and Honor Flight New England
Recently, employees of outdoor lifestyle brand Timberland took a few hours away from their desks to participate in an in-house service event in support of Honor Flight New England. Honor Flight’s mission is to transport America’s veterans to Washington, D.C. to visit and reflect at the memorials dedicated to honoring their service and sacrifices.
For Campbell’s, Brand Value Means Customer Engagement
For several years, corporate social responsibility (CSR) advocates have suggested that companies will lag on solving their environmental and social challenges, putting them at risk – unless CSR is integrated into the company instead of cast aside in a silo. To that end, Campbell Soup Company is one firm that stands out for making CSR critical to both its overall strategy and brand value.
Renewing a Brand Through Renewable Energy
The rooftop solar market has exploded in recent years, enabling individual homeowners and small businesses to claim their turf in the transition to renewable energy. However, rooftop solar is just one of a growing number of opportunities for electricity customers to wean themselves from fossil fuels.
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