Amplifying the Call for Help
To truly make a difference during a disaster, we know providing information — from the latest weather updates and best evacuation routes to tips for people staying in place — is just step one. Step two is action. Our 2017 news coverage emphasized the magnitude of the challenges faced by people in affected areas. It also helped mobilize citizen action as we connected viewers with relief organizations offering financial and logistical aid.

Opening the nation’s eyes to the dire circumstances, infrastructure damage, and human struggle was vital to rallying support.
How to Help Enable Nonprofits with Technology
Software has the power to unlock new possibilities for people, and for the planet. And yet, not everyone is benefiting equally from automation and operational efficiency. NTEN’s 10th Annual Nonprofit Technology Staffing & Investment report showed that the average technology budget of nonprofits is 5.7 percent of their total operation budget, with only 28 percent of organizations often or regularly using technology volunteers. Pro bono service learning can help enable nonprofits with technology, processes and people, giving it what it needs to thrive and ultimately bridging the growing digital divide.
The Case for Cause Marketing
Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.
Reporting Live from Where News Happens
Even before Hurricane Maria touched down in Puerto Rico in September 2017, many feared the damage would be enormous. When the storm reached landfall, those fears were confirmed, and it was obvious that people’s lives on the island would be changed forever.

Seeing the devastation firsthand, our NBC News teams knew that covering the story piecemeal from afar wasn’t going to be enough — the story was too big and too important. As we do whenever major news stories hit, we embedded ourselves on the ground to help audiences understand what was happening on an island literally in the dark.
Hallmark Responds in Times of Need: Disaster Relief 2017
Responding to the devastation caused by Hurricane Harvey, Hallmark matched employee donations to the American Red Cross of $35,000 at its headquarters in Kansas City, Missouri, and $4,000 at Crayola in Easton, Pennsylvania. Additionally, Hallmark Gold Crown stores across the U.S. accepted donations from their valued consumers through year-end, totaling $28,000 for the Red Cross.
Stronger, Better: A Year of Disaster and Resilience
A family frantically climbs onto an air mattress to escape their flooding home, their precious belongings floating around them. Water levels rise by the hour. Precipitation falls with force. Dams release water. Relief seems nowhere in sight.

That’s how some of our customers and employees experienced Hurricane Harvey, when historic rainfall was unleashed on southeast Texas during the four days the storm stalled there.

But when Harvey was still just a tropical storm developing in the Gulf of Mexico, our Comcast team in Texas was already preparing for possible disaster. They worked hard to establish communications with local governments, employees, customers, and the community at large. Their planning and strategies set a new standard for disaster response throughout Comcast NBCUniversal.
Caring Is at the Heart of Hallmark Culture
Hallmark earned recognition in 2017 by Forbes and Statista as one of America’s Best Employers and by Forbes and the Reputation Institute as one of the top five Most Reputable Companies in the United States.
Meet Georgia's Solar Road
People usually think of highways as polluted eyesores, but an 18-mile stretch of road in rural Georgia is working to change that perception.
Ørsted, GRI & CDSB on the TCFDs
Ethical Corporation has just published a new briefing that delves into the role of the TCFDs in sustainability reporting and I wanted to send this across to you - you can access the report here.
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