In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”
At 19 years old, Ziad Ahmed has become one of the young voices in a growing movement around creating social change. In describing his peers—Generation Z as they’re labeled—he says they have one goal in mind: Change.
Ahmed, the founder of the organization Redefy and the Gen Z consulting firm, JÜV Consulting, joined fellow activists on the “The Power of Youth to Create Change” panel at Vidcon on June 24. The panel was part of Viacom’s launch of its global initiative, Generation Change, which elevates and empowers young people driving change.
Ahmed, the founder of the organization Redefy and the Gen Z consulting firm, JÜV Consulting, joined fellow activists on the “The Power of Youth to Create Change” panel at Vidcon on June 24. The panel was part of Viacom’s launch of its global initiative, Generation Change, which elevates and empowers young people driving change.
Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).
Enthusiasm, renewed energy and a positive approach was top of mind as leaders from business, Governments, civil society and the United Nations met at the third annual SDG Business Forum to set a new direction to meet the Sustainable Development Goals (SDGs) by 2030. The event was held as part of the High-level Political Forum on Sustainable Development (HLPF) at the United Nations in New York — the annual platform for reviewing progress and guiding global efforts for the 2030 Agenda.