CSR Now Drives Business as Usual
In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”
What to Know About the Next Generation of Activists
At 19 years old, Ziad Ahmed has become one of the young voices in a growing movement around creating social change. In describing his peers—Generation Z as they’re labeled—he says they have one goal in mind: Change.

Ahmed, the founder of the organization Redefy and the Gen Z consulting firm, JÜV Consulting, joined fellow activists on the “The Power of Youth to Create Change” panel at Vidcon on June 24. The panel was part of Viacom’s launch of its global initiative, Generation Change, which elevates and empowers young people driving change.
Brands Taking Stands | Meet the New Bottom Line
Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).
Disaster Resiliency: How IBM and Bechtel Partnered in Puerto Rico
With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals.
Generating Power From the Roads
As scientists and companies work on cleaning up cars, there’s also a team developing new technology along a road in rural Georgia in the United States, with the aim of making a truly sustainable highway.
SDG Business Forum Urged to Do Business Responsibly and Accelerate Sustainable Development
Enthusiasm, renewed energy and a positive approach was top of mind as leaders from business, Governments, civil society and the United Nations met at the third annual SDG Business Forum to set a new direction to meet the Sustainable Development Goals (SDGs) by 2030. The event was held as part of the High-level Political Forum on Sustainable Development (HLPF) at the United Nations in New York — the annual platform for reviewing progress and guiding global efforts for the 2030 Agenda.

How Cocoa and Honeybees Are Helping Latin American Farmers Thrive
Many Latin American agricultural businesses don’t survive long term. But it isn’t because they’re fighting against Mother Nature or bad crops or not enough hard-working laborers. It usually boils down to a lack of financial training and little access to credit.
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