We are witnessing a new development in the Brands Taking Stands movement: States defining themselves as “brands” by adopting definitive positions on social and political issues that are intertwined with business.
This week eBay UK announced the launch of its first Retail Revival program in partnership with the City of Wolverhampton. This program is designed to help small retailers to get online. It will give them all the tools they need to sell on eBay’s global marketplace and compete in a 21st-century retail landscape, demonstrating that online and high street retail can survive and thrive together.
We are witnessing a new development in the Brands Taking Stands movement: States defining themselves as “brands” by adopting definitive positions on social and political issues that are intertwined with business.
CSRHub CEO and Co-Founder, Cynthia Figge, will be speaking at the Sustainable Brands New Metrics ’18 Conference, in Philadelphia, Pennsylvania, held on October 29-31, 2018. Cynthia will speak on October 30th on “The ROI of Embedding Social Purpose in Brand Strategy”. This session will look at some emerging best practices, along with challenges based on wide-reaching recent research as well as anecdotes from practitioners.
The Allstate Foundation, today debuted a public service announcement featuring tennis champion, philanthropist and Allstate Foundation Purple Purse program ambassador Serena Williams. Titled “Invisible Weapon,” the new video aims to bring awareness to financial abuse, a controlling tactic frequently used by domestic violence abusers and one of the primary reasons victims stay in or return to abusive relationships. The urgent call for support for domestic violence survivors coincides with the start of the Allstate Foundation Purple Purse® Challenge, which takes place Oct. 2 – 31.