Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Videos from this campaign

Content from this campaign


Climate Change and People: There’s Still Time To Register!
Together, let's explore how companies can better connect their climate goals and social impact ambitions, opportunities to more deeply connect with stakeholders, and the leadership and culture required to advance this work.

Diversity & Inclusion

Climate Change and People: Working Toward Environmental Goals With Just Transitions
This panel will explore how companies can redefine their business purpose to better connect climate goals and their people-centered mission statements.

Diversity & Inclusion

Novartis: Leadership and a Reimagined Approach to Equity
Hear from a Global Fortune 500 CEO who is reimagining the ways his company uses innovative science, technology, and an “inspired, curious, unbossed” culture to deliver greater access to medicines.

Sustainable Development Goals

New Study From FSG Examines the Essential Link Between ESG Targets and Financial Performance
Too many companies position sustainability as an afterthought. FSG's latest article in HBR provides six steps to fully integrate ESG targets into core business models.

Research, Reports & Publications

The Business Imperative of Enabling Peace and Prosperity
Energía para la Paz, a shared value initiative of Grupo Energía Bogotá, has prevented millions of dollars’ worth of cost overruns by contributing to landmine clearing efforts in 11 municipalities across Colombia. Download the report for details.

Responsible Business & Employee Engagement

Economics of Impact
If you are serious about ESG, read this succinct blog on shared value thinking, how purpose should inform capital allocation, and the economics of impact.

Responsible Business & Employee Engagement

SSIR: Big Structural Change
FSG co-founder & managing director Mark Kramer reviews Rebecca Henderson’s Reimagining Capitalism in a World on Fire, which outlines five ways we can reform capitalism to overcome climate change, inequality, and the collapse of democracy.

Responsible Business & Employee Engagement

COVID-19 and Corporate Purpose—Four Ways Businesses Can Respond Now
What is the role of business in a time of crisis? Every company is having internal conversations about how to respond to the COVID-19 pandemic.


Using Shared Value for Climate Action
A look into FSG’s project with Swedish construction company OBOS.

Responsible Business & Employee Engagement

Harvard Business Review: How Global Leaders Should Think About Solving Our Biggest Problems
The corporate social conscience was on display last month in Davos, Switzerland, where global leaders from business, government, and civil society were assembled for the annual meeting of the World Economic Forum.
FSG Reimagining Social Change

More from FSG

  1. CEO Blueprint for Racial Equity
    CEO Blueprint for Racial Equity
  2. CSR
    insert summary here
  3. State of the Low-Income Housing Finance Market 2018
    An innovative new model pioneered by affordable housing finance companies (AHFCs) has made home ownership attainable for millions of low-income...
  4. Shaping Inclusive Markets
    The current global crisis of economic exclusion and inequity has millions of people in poverty with limited opportunities to escape. The questions of...
  5. The Potential of Gender Equity for Business and Society
    We believe that corporations have an important role to play in achieving gender equity. At FSG, we support companies in unlocking the opportunity...
  6. Advancing Strategy
    How to lead change in corporate societal engagement
  7. U.S. Health
    We envision a society where everyone lives in healthy communities and the benefit of good health is equally accessible to all. FSG helps clients...
  8. Impact Hiring
    While overall unemployment levels have decreased over the past several years, economic opportunity has remained out of reach for some—including large...
  9. Investing in Entry-Level Talent: Retention Strategies that Work
    In 2016, the U.S. retail industry lost approximately $9 billion dollars to voluntary, entry-level turnover. Such losses are expected to climb as...
  10. Informal Housing, Inadequate Property Rights
    In India, as in many other developing countries, urban population growth and the short­age of planned affordable housing have led to 26–37 million...