Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

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Content from this campaign

Responsible Business & Employee Engagement

Key Insights From Reuters Responsible Business USA 2023
There has never been a more dynamic time for sustainability and social impact leaders to lead the way in ESG.

Responsible Business & Employee Engagement

Leveraging Historic Federal Investment
Corporations have a historic opportunity to invest in equitable place-based development through a wave of new federal programs.

Responsible Business & Employee Engagement

By Staying Committed to Social Impact in Times of Uncertainty, Companies Can See Long-Term Benefit
Companies that divest in social impact may be sacrificing long-term growth opportunities for short-term gains.

Diversity & Inclusion

New Report Offers Actionable Recommendations for Investors to Advance Racial and Economic Equity
Research institute PolicyLink, in partnership with CapEQ and FSG, have published the Investor Blueprint for Racial and Economic Equity, a comprehensive guide for investors to advance shared prosperity, combat inequality, and help bring about an equitable economy.

Responsible Business & Employee Engagement

Time To Refresh Your CSR Strategy
Three simple but effective steps—and accompanying tools—to refresh your corporate philanthropy and CSR practices.


Climate Change and People: There’s Still Time To Register!
Together, let's explore how companies can better connect their climate goals and social impact ambitions, opportunities to more deeply connect with stakeholders, and the leadership and culture required to advance this work.

Diversity & Inclusion

Climate Change and People: Working Toward Environmental Goals With Just Transitions
This panel will explore how companies can redefine their business purpose to better connect climate goals and their people-centered mission statements.

Diversity & Inclusion

Novartis: Leadership and a Reimagined Approach to Equity
Hear from a Global Fortune 500 CEO who is reimagining the ways his company uses innovative science, technology, and an “inspired, curious, unbossed” culture to deliver greater access to medicines.

Sustainable Development Goals

New Study From FSG Examines the Essential Link Between ESG Targets and Financial Performance
Too many companies position sustainability as an afterthought. FSG's latest article in HBR provides six steps to fully integrate ESG targets into core business models.

Research, Reports & Publications

The Business Imperative of Enabling Peace and Prosperity
Energía para la Paz, a shared value initiative of Grupo Energía Bogotá, has prevented millions of dollars’ worth of cost overruns by contributing to landmine clearing efforts in 11 municipalities across Colombia. Download the report for details.
FSG Reimagining Social Change

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