Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

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Content from this campaign

Corporate Responsibility
Economics of Impact
If you are serious about ESG, read this succinct blog on shared value thinking, how purpose should inform capital allocation, and the economics of impact.
Corporate Responsibility
SSIR: Big Structural Change
FSG co-founder & managing director Mark Kramer reviews Rebecca Henderson’s Reimagining Capitalism in a World on Fire, which outlines five ways we can reform capitalism to overcome climate change, inequality, and the collapse of democracy.
Corporate Responsibility
COVID-19 and Corporate Purpose—Four Ways Businesses Can Respond Now
What is the role of business in a time of crisis? Every company is having internal conversations about how to respond to the COVID-19 pandemic.
Environment
Using Shared Value for Climate Action
A look into FSG’s project with Swedish construction company OBOS.
Corporate Responsibility
Harvard Business Review: How Global Leaders Should Think About Solving Our Biggest Problems
The corporate social conscience was on display last month in Davos, Switzerland, where global leaders from business, government, and civil society were assembled for the annual meeting of the World Economic Forum.
Corporate Responsibility
How Global Leaders Should Think About Solving Our Biggest Problems
A new guide from FSG outlines concrete and actionable steps for companies to build shared value ecosystems, based on insights from 12 companies across industries from around the world.
Corporate Responsibility
How Financial Services Companies Can Advance Racial Equity and Create Business Growth
Finance companies to improve competitive advantage by advancing racial equity.
Corporate Responsibility
How Health Care Companies Can Advance Racial Equity and Strengthen Economic Performance
New approaches to health equity improve profitability and competitiveness.
Corporate Responsibility
New Research on How Companies Can Advance Racial Equity and Create Business Growth
Actions that can help companies prosper by addressing the distinctive needs of customers of color.
Corporate Responsibility
New Report Reveals 12 Proven Practices for Advancing Frontline Women, Making Retailers More Profitable
New research from FSG on how to advance women into management roles in the retail sector. In doing so, companies are able to improve retention rates, reduce the cost of turnover, improve customer loyalty, and strengthen retailers’ performance.