On a Friday afternoon, when many people were looking ahead to weekend plans, 31 Aflac employees gathered in a Columbus, Georgia, warehouse with a different purpose in mind.
We all have fears in life. Some people are scared of spiders, I have a crippling fear of heights. In spite of my fear, I am making it known publicly today, that I’m facing my fear of heights in honor of those fighting cancer. On September 10th Team LIVESTRONG and I are rappelling down a 20 story building to raise money for LIVESTRONG’s free programs and services. We are literally going “over the edge” for cancer survivors.
For most of the modern era, corporate giving and individual passions have been mostly siloed, as employee programs focused more on encouraging people to give to charities chosen by the company. Now, companies are beginning to embrace “The Power of And,” which encompasses both vertical and horizontal engagement. That’s the scenario where the vertical pillars or specific charities in a company’s social responsibility strategy are complemented by a more horizontal or grassroots focus powered by the passions and interests of its people. Once you combine the two, it’s easy to see the powerful potential to engage your people more broadly AND boost awareness of your company’s positive role in society.
To help you navigate the path to growing a modern, engagement-focused workplace giving program, download Benevity's eBook, "Today's Guide to Workplace Giving Success." In here, you will find 6 proven strategies to grow participation in your giving program all year round, based on real data from our Fortune 1000 clients.
It’s not unusual to hear comments like that from some of the people we work with at Oasis. They are just beginning to learn about the benefits of online activities. It might be hard to believe, but a recent study by Pew Research concluded that 33% of Americans don’t currently have internet at home. Thirty nine percent of these non-adopters are over the age of 65.
Corporations spend billions every year on causes and in communities around the world, and many are talking a good game about how they are ‘transforming communities’, ‘raising aspirations’ or ‘improving lives’. However, new research published by Corporate Citizenship shows that many corporations may struggle to provide credible data to back up such claims, and know little about the long-term impact the investment is creating.
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