Dentsu Aegis directs its employees’ skills toward community-based charities. Adam Woodhall reports . . .
[crosshed] “Over the past five years, the agency has helped more than 2,500 small charities to increase their communications capabilities.”
On an average day in the Western world, people see between 250 and 270 pieces of advertising. Globally, approximately $600 billion was spent on advertising in 2015, with the UK spending nearly 1% of its GDP on marketing. The power and reach of marketing and advertising in our society is unquestionable.