Social Change

Carnival Cruise Line has announced a new charity partnership in Australia, with its guests set to start wiggling for joy as they donate money to The Children’s Hospital at Westmead.

Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.

Ansaar Management Company (AMC), a Pakistan-based social enterprise, is tackling the lack of affordable housing in Pakistan. The company has joined the Business Call to Action (BCtA) with a commitment to build 5,000 new affordable housing units by 2020, providing high-quality homes to 35,000 low-income people.

As AAA projects the highest Memorial Day weekend travel rate since 2005, and schools around the country begin to release their students to the freedom of summer vacation, CSX (Nasdaq: CSX) and its employees remind drivers and pedestrians to exercise extreme caution around railroad tracks.

Is there another profession in our society that is, or perhaps should be, treated with the same respect and appreciation that we usually afford our religious ministers? I say yes, and it is another ancient profession: the farmer.

As strong evidence of life changing commitment to island communities, the P&O Pacific Partnership has surpassed its first one million dollars in total funding.

Sodexo Receives Corporate Champion Award from Mar Vista Family Center. Award recognizes Sodexo’s community partnership and local impact including providing over 200,000 free summer meals to children at risk in Los Angeles

For most of the modern era, corporate giving and individual passions have been mostly siloed, as employee programs focused more on encouraging people to give to charities chosen by the company. Now, companies are beginning to embrace “The Power of And,” which encompasses both vertical and horizontal engagement. That’s the scenario where the vertical pillars or specific charities in a company’s social responsibility strategy are complemented by a more horizontal or grassroots focus powered by the passions and interests of its people. Once you combine the two, it’s easy to see the powerful potential to engage your people more broadly AND boost awareness of your company’s positive role in society.