From buying products associated with a cause they care about to using their online networks to amplify social and environmental messages, Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study. The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).
Members of TeamCITGO, the employee volunteer team at the CITGO Lemont Refinery, helped Shady Oaks Camp in Homer Glen, Ill., prepare its grounds this summer for more than 60 special needs campers for the 2015 summer session. Shady Oaks Camp holds its beautification day annually to refurbish its 30-acre facility for both children and adults with physical and developmental disabilities. This year, several volunteers from the Lemont Refinery participated in this day of service.
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