Executives Called to Flex JEDI IQ, Yet Again

Executives Called to Flex JEDI IQ, Yet Again

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Executives Called to Flex JEDI IQ, Yet Again https://bit.ly/363dyDS via @porternovelli
Friday, January 22, 2021 - 10:30am

CAMPAIGN: The Porter Novelli Purpose Tracker

CONTENT: Blog

Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ. The events of the last two weeks have further solidified the need for corporate executives – and the companies they lead – to address the realities of serious and deeply rooted inequity, systemic racism and bias in the United States.

Last June, nearly three quarters (74%) of Americans reported they were concerned companies would move on to the next issue without making the changes they promised to address racial inequalities, according to our research. We again find ourselves at a junction when corporate America must reinforce its commitment to JEDI, lead with authenticity and integrity, and do so with a sense of empathy for the complexity of the social justice issues facing our nation and the world. Although 71 percent of executives say they have never felt more pressure to respond to social justice issues in their entire careers, it is clear many still have work to do on this journey.

This week, Porter Novelli announced the launch of its Justice, Equity, Diversity and Inclusion (JEDI) Advisory Services. The full-spectrum offering aims to help leaders and businesses integrate JEDI into every aspect of an organization with authenticity and intention. This service aligns with Porter Novelli’s own ongoing corporate commitment to JEDI as moral and business imperatives and our 45-year history of leading with Purpose.

For additional information, please visit the Porter Novelli website here.