The Square Deal

The Square Deal

Ever wonder why a Wendy’s® hamburger is square? Our founder Dave Thomas started Wendy’s in 1969 in Columbus, Ohio with a simple idea. Great food, served hot and fresh, by nice people. And the square thing? That came from his childhood role model, Grandma Minnie, who told him to Never Cut Corners. Dave didn’t have the easiest childhood. He was adopted as a baby and then his adoptive mother died when he was very young. His father remarried three times and often struggled to find a job so the family moved around frequently. Dave found solace and community in restaurants – he recalled being eight years old when he first dreamed of starting a restaurant where “everyone would love my food.” Today, we remain committed to his ideals like Quality is our Recipe® (and we still don’t cut corners), and Do the Right Thing. With his childhood as our example, our signature cause is foster care adoption and finding homes for the hundreds of thousands of children who are waiting in foster care to find their forever families. Interested in hearing more? We’ll use this space to give you The Square Deal™ – our views on food, quality, culture, children’s issues and doing our best to make Dave proud.

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Content from this campaign

Wendy's and Sugardale Come Together for the Greater Good of Taste and the DTFA
by Elizabeth Drake Believe it or not, when Dave Thomas founded Wendy’s in 1969, bacon wasn’t on the menu. That’s right – our beloved Baconator® wasn’t introduced until 2007 – a whopping 38 years after our founding – followed by the popular Son of Baconator® in 2012...
Jun 13, 2018 2:35 PM ET
Looks Great, Tastes Fresh: Meet Our New Tomatoes
by Liliana Esposito I have a love-hate relationship with tomatoes. As a kid, I truly hated them. If it wasn’t ketchup or spaghetti sauce, I wouldn’t go near one. The texture was slimy, the taste too bitter. At some point though, my tomato hatred started to turn. First it was chunky, homemade pico de gallo salsa that I tried and sort of liked. Then, a caprese with sliced Roma...
Jun 6, 2018 9:05 AM ET
The Wendy's Way: Supporting National Foster Care Month
by Elizabeth Drake When some people think of May, their minds are immediately drawn to Cinco de Mayo, or a timely Star Wars joke on May Fourth. However, while we love a good fiesta and we’re no “wookies” when it comes to making a pun – see what we did there? – we think the most important thing about May is that it’s National Foster Care Month: a month where we focus even more...
Jun 4, 2018 11:25 AM ET
How Wendy’s Created Joy and Opportunity for 200 Top GMs
by Bob Wright Last month, Wendy’s recognized and celebrated 200 outstanding restaurant General Managers (GMs) for their leadership, performance, dedication, and continued service to the Wendy’s brand.  I was honored to participate in the Top GM awards dinner,...
May 23, 2018 2:55 PM ET
We Lost Our Pigtails for National Foster Care Month
A brand’s logo is a critical piece of a company’s visual ID. As you can imagine, building a brand is no small feat - advertisers, team members, agency partners and more pore over concepts. Books, papers and courses are dedicated to the art of making a memorable logo. And if you want to make changes to a logo, it typically takes months if not years – and for good reason. Why, then, did...
May 3, 2018 10:25 AM ET