The Square Deal

The Square Deal

Ever wonder why a Wendy’s® hamburger is square? Our founder Dave Thomas started Wendy’s in 1969 in Columbus, Ohio with a simple idea. Great food, served hot and fresh, by nice people. And the square thing? That came from his childhood role model, Grandma Minnie, who told him to Never Cut Corners. Dave didn’t have the easiest childhood. He was adopted as a baby and then his adoptive mother died when he was very young. His father remarried three times and often struggled to find a job so the family moved around frequently. Dave found solace and community in restaurants – he recalled being eight years old when he first dreamed of starting a restaurant where “everyone would love my food.” Today, we remain committed to his ideals like Quality is our Recipe® (and we still don’t cut corners), and Do the Right Thing. With his childhood as our example, our signature cause is foster care adoption and finding homes for the hundreds of thousands of children who are waiting in foster care to find their forever families. Interested in hearing more? We’ll use this space to give you The Square Deal™ – our views on food, quality, culture, children’s issues and doing our best to make Dave proud.

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Content from this campaign

Words of Affirmation. To Go.
Focus on the details. Dave Thomas knew that was what was going to set Wendy’s apart. And that’s why he made sure that the details were accounted for in every restaurant—from sourcing quality ingredients and customizing any order any time, to delicious flavor combinations that leave you wanting more. Sometimes those details go unnoticed, which is why Tracy Swords is so important. ...
Jun 20, 2017 8:15 AM ET
Wendy’s Offers English as a Second Language Program for Employees
When I first started working at Wendy’s, I learned that the best way to delight every customer is to be friendly and helpful. It doesn’t seem like a very difficult task, but for employees who aren’t native English speakers, it can be quite challenging. I came to the United States from Puebla, Mexico already knowing a little bit of English, which helped me feel at ease in my new home and...
May 25, 2017 1:40 PM ET
How Wendy’s Wonderful Kids Recruiters Find Homes for Children in Foster Care
When you get familiar with the world of adoption, you form an appreciation for how complex it is. How many hurdles there are. And what kind of impact that has on real children, and real families. Unfortunately, there is this idea floating around that children in foster care are simply “unadoptable.” To this idea, we say: no way. Not a chance. We believe every child is...
May 15, 2017 8:05 AM ET
Dave Thomas Featured in QSR Magazine's 20th Anniversary Issue
Here at Wendy’s, we are so grateful to have a role model in our founder, Dave Thomas.  Not only was he one of the most successful and recognizable restaurateurs in America, he was a dynamic philanthropist.  Dave’s success in business is outshined only by his work to raise awareness for foster care adoption and creating the Dave Thomas Foundation for Adoption (DTFA).  The DTFA is a national...
May 12, 2017 8:05 AM ET
WOSU Visits Wendy's Restaurant Support Center
The Square Deal Blog The Wendy’s Family has always felt a responsibility to give back to our communities. Dave Thomas’ vision from day one was a focus on Quality, Doing the Right Thing and Giving Back.  Every day our restaurant teams across the country and the...
May 11, 2017 8:05 AM ET

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