Environment: The Future Doesn’t Suck

In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.

Join the pledge at www.thefuturedoesntsuck.org

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Videos from this campaign

Content from this campaign

Responsible Business & Employee Engagement

You Can Change Your Workplace, Here Are Four Ways To Start
A company’s decision to remove plastic straws from their kitchen doesn’t just affect their kitchen, it encourages straw production companies to come up with more environmentally friendly options and it cuts down on the company’s own footprint. Bacardi, for instance, has committed to using its platform to impact change within its own company and outside of it. With the launch of its #TheFutureDoesntSuck campaign the company aims to remove one billion single-use plastic straws by 2020 through a personal commitment to ban plastic straws at any Bacardi sponsored event, as well as a larger promise to curb unnecessary use of plastic in its supply chains. The company has promised to use its platform to spark collaborations that will promote environmental efforts across all industries.

Responsible Production & Consumption

Expert Predicts Every Day Trends That Won’t Exist In The Future
Working alongside BACARDÍ® rum, who has collaborated with the award-winning non-profit organisation Lonely Whale to secure commitments from bars, restaurants and venues in a goal to remove 50 million single-use plastic straws from London this summer by asking them to become 100% single-use plastic straw-free, expert forecaster Jacqui Ma has looked at trend developments throughout the decades and revealed which trends she believes will cease to exist in the future, such as the use of plastic straws, a fashion that only developed in the 1980’s.

Responsible Production & Consumption

Bacardi and Lonely Whale Team Up to Ensure #TheFutureDoesntSuck
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste.

Responsible Production & Consumption

Bans on Plastic Straws Are Growing. But Is the Travel Industry Doing Enough?
Spirit companies have joined the fight, stating that there’s no place for plastics in cocktails. Bacardi launched its No Straw campaign in 2016, estimated to eliminate one million straws a year.

Responsible Production & Consumption

Could It Be the Last Straw for Plastic Straws?
We are now in the middle of a war on straws being fought by environmentalists as well as some bartenders and liquor companies (such as Bacardi, which banned plastic straws from events two years ago). Several cities in California now have “straw-on-request” laws that prohibit waiters from handing out straws unless a diner expressly asks for one.

Responsible Production & Consumption

The War on Straws Is Coming to a Bar Near You
Bacardi Ltd. cited the 500 million estimate when it became one of the first spirits makers to take a stand against plastic straws and swizzle sticks, banning them two years ago from its events. A Bacardi spokeswoman says the initiative spares more than 1 million straws a year.

Responsible Production & Consumption

The History of Plastic Straws
Jacob Briars, Bacardi’s global brand ambassador, shares why plastic straws were originally created and why they are no longer serving the same purpose in society. Join the Bacardi No (Plastic) Straws Pledge and commit to adding "no plastic straw, please" to your every drink order.

Responsible Production & Consumption

Bacardi Supports "Miami Is Not Plastic" Campaign Launch
Bacardi came out to support the “Miami Is Not Plastic” launch event, an initiative to inspire hospitality businesses in the Miami area to reduce single-use disposable plastics in an effort to help keep our oceans clean. Local politicians, hospitality leaders, eco-friendly vendors, charitable organizations, and about 300 guests – including many Bacardi employees and business partners - came out to show their support. Bacardi had the opportunity to share its “No Straws” initiative with all attendees, as well as support the campaign’s kickoff with an open bar showcasing reusable metal straws printed with “Good Spirited” that guests were encourage to take home.

Responsible Production & Consumption

Miami is Not Plastic
To participate in #MiamiIsNotPlastic, restaurants, bars, marinas and other establishments need to commit to replacing single use disposable plastic items with ocean-friendly alternatives such as recycled paper, bamboo, stainless steel or glass.

Responsible Production & Consumption

SWA the Latest to Take Stand Against Plastic Straws
The Scotch Whisky Association (SWA) has announced that it will be phasing out plastic straws across all its operations, and will be urging its members to do the same, following in the footsteps of Bacardi, Pernod Ricard and Diageo.

Bacardi was among the first to call time on plastic straws and stirrers, banning their use across its events in 2016 in an effort to reduce waste as part of its ‘Good Spirited’ campaign.
Bacardi logo

More from Bacardi Limited

  1. Environment: The Future Doesn’t Suck
    In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails...

  2. Bacardi Limited Good Spirited: Building a Sustainable Future
    Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform...

  3. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...

  4. Marketplace: Responsible Drinking and Marketing of Our Brands
    For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in...

  5. Philanthropy & Community Investment: Giving Back
    Philanthropy & Community Investment has been a core foundation since the beginning of Bacardi. The company and the Bacardí family provided local...

  6. Environment: Building a More Sustainable Future
    For Bacardi, environmental sustainability is good business – an approach that dates to the very beginning of the company more than 158 years ago. When...

  7. Bacardi Limited Corporate Responsibility Report
    Our aim is to be best-in-class in Corporate Responsibility in the spirits industry. We believe that by responsibly managing our environmental and...