Environment: The Future Doesn’t Suck

Environment: The Future Doesn’t Suck

In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.

Join the pledge at www.thefuturedoesntsuck.org

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Content from this campaign

Expert Predicts Every Day Trends That Won’t Exist In The Future
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Aug 23, 2018 11:30 AM ET
Bacardi and Lonely Whale Team Up to Ensure #TheFutureDoesntSuck
Two leaders in the movement against single-use plastic join forces to achieve a goal of removing one billion single-use plastic straws by 2020 Bacardi commits to review its supply chain to reduce single-use plastic items and further increase recyclable and biodegradable plastic
Jul 11, 2018 8:05 AM ET
Bans on Plastic Straws Are Growing. But Is the Travel Industry Doing Enough?
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May 1, 2018 10:40 AM ET
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Apr 16, 2018 10:30 AM ET
The War on Straws Is Coming to a Bar Near You
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Mar 19, 2018 12:30 PM ET

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