Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

How Financial Services Companies Can Advance Racial Equity and Create Business Growth
April 17, 2019 /3BL Media/ — Historically, financial institutions in the United States have not served people of color effectively or fairly. Even today, people of color have less access to credit, pay higher interest rates for loans, and are less likely to receive venture capital funding as compared to their White counterparts. Serving these markets effectively is not only a moral imperative...
Apr 17, 2019 12:00 PM ET
How Health Care Companies Can Advance Racial Equity and Strengthen Economic Performance
April 16, 2019 /3BL Media/ Although many health care companies today claim that health equity is part of their overall mission, the efforts are still nascent and often focus on disparities caused by poverty, education, or disability. Many companies have efforts in diversity and inclusion, however, they are not sufficient to counter the effects of implicit biases in clinical practice or address...
Apr 16, 2019 1:00 PM ET
New Research on How Companies Can Advance Racial Equity and Create Business Growth
April 11, 2019 /3BL Media/ — As businesses across the nation vie to increase revenue and market share, they are seeking not only to retain customers but also to continually expand into new markets. Much has been written about the demographic change engulfing the American market: by 2045, a majority of people in the U.S. will be of color; indeed, a majority of young people in the country are...
Apr 11, 2019 12:00 PM ET
New Report Reveals 12 Proven Practices for Advancing Frontline Women, Making Retailers More Profitable
March 4, 2019 /3BL Media/ — A new study published by global social impact consulting firm FSG provides actionable and evidence-based practices that companies can implement to retain, develop, and promote more women from frontline positions. By advancing women into management roles, companies are able to improve retention rates, reduce the cost of turnover, improve customer loyalty, and...
Mar 4, 2019 11:10 AM ET
Advancing the Circular Economy through Shared Value
The need and the opportunity to transition to a circular economy—an economic model that is restorative and regenerative by design—have become clear to many industries over the last 5 years. Companies like Apple and ...
Oct 30, 2017 8:15 AM ET

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