Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Economics of Impact
With increasing recognition that markets today create wealth and positive social impact inequitably, more companies must rethink their purpose and strategies in order to provide real and lasting solutions to these substantial problems. In the process, they must identify new business models to ensure a more positive impact on key environmental and social conditions and set themselves ambitious...
Oct 13, 2020 8:00 AM ET
SSIR: Big Structural Change
FSG co-founder and managing director Mark Kramer reviews Rebecca Henderson’s Reimagining Capitalism in a World on Fire, which outlines five ways we can reform capitalism to overcome climate change, inequality, and the collapse of democracy. "In engaging and refreshingly candid writing, Henderson sets out her vision of equitable and sustainable capitalism and enumerates the...
May 26, 2020 1:00 PM ET
COVID-19 and Corporate Purpose—Four Ways Businesses Can Respond Now
What is the role of business in a time of crisis? Every company is having internal conversations about how to respond to the COVID-19 pandemic. In an era where companies are fervently striving to be purpose-driven to appeal to employees, investors, customers, and communities, how can a company maintain clarity on its societal purpose? Our new blog...
Mar 12, 2020 2:00 PM ET
Using Shared Value for Climate Action
As the fight against climate change intensifies, the most ambitious governments and cities are setting aggressive carbon reduction goals. The government of Sweden is committing to zero net carbon emissions by 2045. To reach Sweden’s goal, carbon emissions will need to decrease by 5-8% over last year’s level every year until 2045. In Sweden, the...
Feb 24, 2020 9:45 AM ET
Harvard Business Review: How Global Leaders Should Think About Solving Our Biggest Problems
The corporate social conscience was on display last month in Davos, Switzerland, where global leaders from business, government, and civil society were assembled for the annual meeting of the World Economic Forum. Hundreds of millions of dollars were  committed to public-private partnerships that address the world’s most urgent challenges: climate change, poverty, chronic disease, illiteracy,...
Feb 6, 2020 10:55 AM ET

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