Creating Shared Value

Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

Content from this campaign

Harvard Business Review: How Global Leaders Should Think About Solving Our Biggest Problems
The corporate social conscience was on display last month in Davos, Switzerland, where global leaders from business, government, and civil society were assembled for the annual meeting of the World Economic Forum. Hundreds of millions of dollars were  committed to public-private partnerships that address the world’s most urgent challenges: climate change, poverty, chronic disease, illiteracy,...
Feb 6, 2020 10:55 AM ET
How Global Leaders Should Think About Solving Our Biggest Problems
Many corporate leaders have returned to work after making sincere and well-intentioned global partnership announcements at Davos last week. Most of these efforts, unfortunately, are almost certain to fail.  Why? These initiatives often collapse as partners become discouraged by the lack of meaningful progress for society or economic benefit to the company. To be successful, companies...
Jan 29, 2020 8:00 AM ET
How Financial Services Companies Can Advance Racial Equity and Create Business Growth
April 17, 2019 /3BL Media/ — Historically, financial institutions in the United States have not served people of color effectively or fairly. Even today, people of color have less access to credit, pay higher interest rates for loans, and are less likely to receive venture capital funding as compared to their White counterparts. Serving these markets effectively is not only a moral imperative...
Apr 17, 2019 12:00 PM ET
How Health Care Companies Can Advance Racial Equity and Strengthen Economic Performance
April 16, 2019 /3BL Media/ Although many health care companies today claim that health equity is part of their overall mission, the efforts are still nascent and often focus on disparities caused by poverty, education, or disability. Many companies have efforts in diversity and inclusion, however, they are not sufficient to counter the effects of implicit biases in clinical practice or address...
Apr 16, 2019 1:00 PM ET
New Research on How Companies Can Advance Racial Equity and Create Business Growth
April 11, 2019 /3BL Media/ — As businesses across the nation vie to increase revenue and market share, they are seeking not only to retain customers but also to continually expand into new markets. Much has been written about the demographic change engulfing the American market: by 2045, a majority of people in the U.S. will be of color; indeed, a majority of young people in the country are...
Apr 11, 2019 12:00 PM ET

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