Communicating With the Customer

Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.

3 Rules I Needed to Know About the Internet as a Dad, According to my Children

Being a father of two girls, ages 18 and 16, is one of the greatest joys of my life. Because of them, over the years, I have perfected bedtime stories, how to play imaginary characters, bad dad jokes and my ability to embarrass each of them in just seconds. Just like we always resist driving directions, I know many dads like myself claim that we don’t need help navigating the internet, but truth be told much of it is still mystery, especially when it comes to simply knowing this month’s favorite social media app, let alone how to actually use it.

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

Sodexo Partners with Tapingo to Expand Mobile Capabilities at North American Colleges and Universities

Sodexo, world leader in Quality of Life Services, and Tapingo, the leading mobile commerce application for campus dining, today announced a partnership to bring mobile ordering to Sodexo university campuses across North America.

Ghetto Film School Students Talk Television, the Creative Process and Working With Fox On International Promos for 'Outcast'

This spring, 21CF partnered with GFS LA for their Industry 101 course, a semester-long class where students create video promos for a media client. The project gives them first-hand exposure to the business behind filmmaking and teaches them the day-to-day process of working with clients. For nearly five months, GFS LA students worked with Fox Networks Group International to create promos for Outcast, the new horror drama from "Walking Dead" creator Robert Kirkman.

Top 10 Reasons to Raise a Service Dog Puppy

Why should you raise a puppy for Susquehanna Service Dogs? SSD has ten reasons why you should raise a puppy to become a service dog:

Half of Employees Won't Work for Companies That Don't Have Strong Corporate Responsibility Commitments, According to New Cone Research

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

Utilities Discover a New Era of Engagement as the Focus Shifts to the ‘Customer of One’

Utilities are entering a new era of customer engagement, spawned by the growing connected device market. To be successful and sustainable, utilities should focus on creating a simple and personalized dialogue with each customer – a concept that could be described as the “Customer of One.”

Ecocentricity Blog: A Request

I want to ask you for something, and I promise that I won’t ask for this but once per year.

LIVESTRONG Day 2016 Photos

LIVESTRONG Day was such a fun and exciting day Friday. Thank you to the thousands of you around the world who took part by submitting your photos via Instagram and Twitter.

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