A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.
CECP has browsed hours of video and content found on the World Economic Forum (WEF) homepage to give you the short-and-sweet best of the WEF 2019. Click to see our top picks.
Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high sense of purpose have experienced a brand valuation of 175% over the past 12 years, failure to keep up could put you at a significant disadvantage.
Whether you’re a leader in fast-growing company, a corporation, or nonprofit, here are telltale signs you should refresh your social impact initiative.
Alice Korngold, President and CEO of Korngold Consulting LLC, has recently released the results of her study 2018 Nonprofit Board Leadership Study in partnership with IMPACT2030, a private sector collaboration with the United Nations, corporations and nonprofit organizations.
Common Impact, a national nonprofit leader in corporate skills-based volunteering, is launching a model to engage private sector talent in supporting community disaster preparedness and resiliency, as part of a broader expansion of its program models and leadership team. The move is designed to meet the demand of U.S. communities faced with recovery from wild fires, hurricanes, and other disasters brought about by climate change, with long-term preparation and recovery services from catastrophic events.
As the field of sustainability reporting continues to evolve and grow, GRI’s membership program evolves with it. In 2019, we are building on years of success for GRI’s global network with the establishment of the new GRI Community. This platform will bring together businesses, organizations and sustainability leaders that are committed to transparency.
The company is proud to back global brand ambassador, Lin-Manuel Miranda, as he reprises his role of Alexander Hamilton in a special, limited-run of the award-winning musical Hamilton in San Juan, Puerto Rico, all in support of the arts. Lin-Manuel has committed to donating proceeds from the production and its partnerships to the Flamboyan Arts Fund, in partnership with the Flamboyan Foundation.
Jennifer Weston-Murphy of CECP’s Corporate Leadership Team sat down with Service for Impact Co-Chairs Matthew Nelson, Corporate Vice President, New York Life and Lalita Badinehal, Director of Grantmaking, Credit Suisse Americas Foundation talk about what Service for Impact aims to accomplish and how the employee engagement field has evolved in recent years.
Attend this training to work towards Forest Stewardship Council® (FSC) lead auditor qualification or to familiarize yourself more with the standards as a stakeholder, certificate holder, or prospective certificate holder.
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