The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Mohamed Abaas, environmental sustainability specialist from Sofidel, will discuss the importance of sustainable sourcing during Store Brands’ Industry Forums: Sustainability virtual event taking place on July 26.
The Impact Relations Institute, in partnership with 3BL Media, will host a conversation on how brands can leverage lived experiences into their brand story, responsibly, using the longstanding partnership between Ben & Jerry's and Greyston Bakery as a jumping off point.
Griffith Foods, a world-class family-owned global developer and manufacturer of customized food ingredient solutions, has renewed as a Worldchefs Global Partner.
Supply chain volatility, incoming regulations, reporting requirements, and increasing stakeholder expectations have placed significant pressure on companies to set and achieve ambitious corporate goals.
Subaru of America, Inc. (SOA) today honored Findlay Subaru of Las Vegas of Las Vegas, Nevada with the Subaru Love Promise Retailer of the Year Award for 2023, recognizing the retailer’s ongoing commitment and support to their local community.
At Acre, we pride ourselves on networking and building meaningful relationships around the world to help accelerate action where the planet needs it most.
AccountAbility CEO Sunil (Sunny) A. Misser recently engaged in an exclusive interview with Nareit, the worldwide representative voice for REITs and listed real estate companies with an interest in U.S. Real Estate and Global Capital Markets.
Regions Bank recently hosted the second annual CDFI Convening, attended by 25 CEOs and executives from Community Development Financial Institutions (CDFIs) and Minority Depository Institutions (MDIs) across the bank’s footprint.
This year’s London Climate Action Week (LCAW) kicked off on June 24th to unite thought leaders and innovators to find global solutions to the climate emergency.
Wildlife Habitat Council (WHC) announced the winners of its 2023 WHC Awards during the WHC Conservation Conference held in Baltimore, Maryland, on June 20-21.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
