The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Held on August 6 and 7th, the Whirlpool Community Charity Golf Event raised $3 million for Berrien County youth. The event included rounds of golf on six courses in and around Berrien County with 864 participants.
Land Betterment Board Member, Jennifer Crandall, Founder and CEO of Safe Food En Route will moderate the panel titled Female Founders Disrupting CPG at the Rally Conference on August 29th, 2023 at the Indiana Convention Center.
WHC (Wildlife Habitat Council) offers a new white paper available for download today, Nature-based Solutions to Prevent Pollution and Support Biodiversity | Opportunities for the Automotive Industry.
Can you read tea leaves? No doubt that is what both corporate sector and capital markets leaders are doing as they peruse the possible meanings of SEC Chair Gary Gensler’s recent comments at the FSOC (Financial Stability Oversight Council) regarding the pending "Final Rule"
The World Environment Center (WEC) announced today that Dr. Neil Hawkins, President of Michigan Sustainability Associates and Research Advisor/Instructor at Harvard, has been appointed interim president and CEO of WEC.
The Michigan Diversity Council (MIDC) will host the third annual National Black Men in Leadership Summit on Thursday, Aug. 17 and Friday, Aug.18, from 8:00 a.m. to 4:00 p.m. at The Huntington Place in Detroit, Michigan.
The Inogen Alliance Leadership team is growing! We are pleased to announce the addition of three new members: Ramesh Ramalingam from Chola Risk, India; Charlotte Buffoni from Delta-Simons, UK; and Casey Giberson fromTonkin+Taylor, New Zealand.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
